Kalbadevi, Mumbai, Maharashtra
GST No. 27AAOFM3434C1ZE
Approx. Rs 8,000 / BookGet Latest Price
Product Details:Minimum Order Quantity | 1 Book |
Book Name | Rules and Guidance for Pharmaceutical Manufacturers and Distributors 2022 (The MHRA Orange Guide) |
Author | MHRA: Medicines & Healthcare Products Regulatory Agency |
Language | English |
Edition | 2022 |
ISBN | 9780857114396 |
Number Of Pages | 1140 Pages |
Binding Type | Paperback |
Size | 244x172mm |
Cover | Soft Cover |
Brand | Pharmaceutical Book ( Pub: Pharmaceutical Press ) |
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Approx. Rs 356 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Edition | 1st Edition |
Product Code | 9789352301720 |
Name Of Book | Strategic Pharmaceutical Marketing |
Published By | PharmaMed Press/BSP Books |
Brand | Reference Book - Pharmaceutical Marketing |
Color | Gray |
Packaging Type | Single Book |
Country of Origin | Made in India |
Year | Rpt. 2021 |
Pages | 392 pages |
Author | Raja B. Smarta |
Language | English |
The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.
The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and regulatory perspectives of pharmaceutical marketing, examines consumers, prescribers and explores positive marketing, pricing and distribution strategies. It provides a detailed explanation of pharmaceutical marketing as well as provides real-world case studies to demonstrate certain aspects.
The book is scripted from an industry and academic perspective. It allows pharmaceutical marketers to have a detailed understanding of the functions of pharmaceutical marketing thus, helping them plan their marketing strategies in a more accurate and precise way.
Individuals entering the field of marketing pharmaceutical products - sales personnel, assistant product managers, marketing staff as well as policy makers will achieve an in-depth understanding of the pharmaceutical industry. The marketing models described in the book along with promotion, distribution, and pricing scenarios, competitive analysis and market research will benefit the pharmaceutical marketer as a whole.
The book would provoke you to think of the surface and latent problems in new ways, find out different and more imaginative solutions and reflect on different options for tomorrow to scope with the chang ing situations.
The book also deals with pharmaceutical marketing financial analysis to help measure the success of the marketing decisions and return on investment.
This book, written in a reader-friendly style will help the marketers and CEOs of the pharmaceutical industry to bring about synergy in their strategies and operations, by thinking about the options, and looking at innovation as an important ingredient for progress. It will also help to generate cost-effective and new marketing approaches. Professionals in healthcare as also marketing executives in other industries will also find the book useful.
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Approx. Rs 1,795 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Pages | 667 pages |
Name Of Book | Cracking the Generics Code |
Packaging Type | Single Book |
Product Code | 9789390211579 |
Country of Origin | Made in India |
Author | Subba Rao Chaganti |
Edition | 1st Edition |
Brand | Reference Book - Pharmaceutical |
Published By | PharmaMed Press/BSP Books |
Color | White |
Year | Rpt. 2023 |
Language | English |
The global generic drug industry is robust and growing. The total value of the global generic drug industry has crossed $900 billion in 2016, and is poised to cross the coveted $1 trillion soon. However, the generic sector is not very concentrated, with the top ten global generic companies accounting for about only 38 percent of the total value. Furthermore, only four companies — Mylan, Teva, Sandoz, Pfizer (General and Established Products) Generics division, and Sun Pharma, have a truly global presence. Why is it that only four out of the many generic drug companies are global, and the rest are not? What are the success secrets of these companies? Do they have a separate Success DNA? A Code for winning in the global generic drug markets? Can any of the other companies become global?
CRACKING THE GENERICS CODE unravels the mystery of the DNA for success in the international generic drug markets. It, as the title, suggests cracks the code to succeed in the global generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players in the business. A detailed analysis of these twenty companies reveals the success code of a winning strategy’s ten essential elements. Therefore, CRACKING THE GENERICS CODE will be your valuable guide for formulating and executing strategies for winning in the global generics markets. The book presents insights gleaned and gained from the strategies employed by these twenty highly successful companies in a capsule form.
Every which way you look at it, CRACKING THE GENERICS CODE is your single-source success manual for winning at multi-source (generic drugs) product markets!
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Approx. Rs 536 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Pages | 414 pages |
Name Of Book | What Everyone should know about Medicines |
Brand | Reference Book - Pharmaceutical |
Product Code | 9789387593985 |
Edition | 2nd Edition |
Author | Guru Prasad Mohanta |
Packaging Type | Single Book |
Language | English |
Published By | PharmaMed Press/BSP Books |
Color | Yellow |
Country of Origin | Made in India |
Medicines are perhaps the greatest weapons of the mankind to fight diseases and death, but are double edged weapons. They help recovering from illness and restoring health if used properly; but can harm if not used appropriately, even causing life threatening situations including death. Inappropriate medicine use is unnecessary wastage of resources. Medicines have helped increasing life expectancy but in some situations they have harmed too. The antibiotics are becoming increasingly ineffective due resistance developed by random use. The book provides guidance on using medicines appropriately in a simple and easily understandable language.
The book intends to empower the readers with skill and knowledge to make informed decisions about how to use medicines (including when not to use them) and get the maximum benefit. It helps to understand the importance of medicines inindividual’s health. The second edition of the book is updated with the new information on medicines as available. Many new themes are introduced with value addition like cartoons.
It is a comprehensive medicine user guide for common public. A must for every one!
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Approx. Rs 315 / PieceGet Latest Price
Product Details:Language | English |
Edition | 1st Edition |
Book Name | Medicomarketing Writing: A Career for Health Science Students |
Country of Origin | Made in India |
Brand | Reference Book - Pharma |
Material | Pharmaceutical Book |
Product Code | 9789352300860 |
Pages | 213 Pages |
Year | Rpt. 2019 |
Published By | PharmaMed Press |
Author | Viswanatha & Anusuya D |
Color | Blue |
Packaging Type | Single Copy |
Medical writing is part of drug development process. Medicomarketing writing is a type of medical writing where scientific information is presented as promotional literatures. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies and freelance medical writers.
The skills required for medicomarketing writing are different from the skills required for any other profession. With more than 15 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists, doctors and life science graduates, who have the ability to excel in medical writing. This is the first book, which gives practical insights into medicomarketing writing.
This book is ideal for graduates and postgraduates in Pharmacy, Medicine, Dentistry and Life science
This book is also useful for
Newbie medicomarketing writers
Product managers and medical advisors working in pharmaceutical companies
Senior medical writers working in publishing companies
Team leaders and project managers working in medical communication and medical advertising agencies
Freelance medical writers
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Approx. Rs 625 / PieceGet Latest Price
Product Details:Country of Origin | Made in India |
Author | Subba Rao Chaganti |
Edition | 1st Edition |
Pages | 387 pages |
Year | Rpt. 2007 |
Packaging Type | Single Book |
Name Of Book | Compete or Forfeit |
Product Code | 8188449261 |
Color | Brown |
The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Japan), which inhabit a mere 13 per cent of population account for over 80 per cent of world pharmaceutical market. This is however changing mainly due to the rapid genericization driven by the winds of declining R&D productivity, vanishing market exclusivities consequent to patent expiries, and ever-increasing efforts by virtually every government on earth to contain healthcare costs.
Compete or Forfeit is the story of a small bunch of flatteners (about a dozen) and eighteen other firms who are followers or early adopters of these flatteners from India, who are determined to level the pharmaceutical world by creating world-class technological and manufacturing infrastructure and research and development capabilities. While these champion-entrepreneurs originate from the Indian sub-continent, their strategic vision and game plans are not restricted to any one nation or region and therefore, all the elements of their strategies are applicable to all aspiring companies who want to enhance their competitiveness and are raring to compete, wherever they are situated be it China, Latin America, CEE, Africa, Russia or Asia.
Compete or Forfeit offers very valuable insights into what can be done and more importantly how it can be done by showing how these thirty companies discussed in the book have accomplished in a tough, ruthless and unforgiving market place that demands nothing but the best and how they are converting entry barriers into gateways to the remunerative first world markets. These companies already account for:
To Develop World Class capabilities in todays hyper competitive world is no longer a matter of choice. It is rather mandatory.Remember if you are not competing you are forfeiting an opportunity to succeed.
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Approx. Rs 2,495 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Packaging Type | Single Book |
Author | Subba Rao Chaganti |
Edition | 1st Edition |
Published By | PharmaMed Press/BSP Books |
Brand | Reference Book - Pharmaceutical |
Year | Rpt. 2023 |
Product Code | 9789389354478 |
Color | White |
Pages | 741 pages |
Name Of Book | Digital Pharma Marketing Playbook |
Language | English |
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Approx. Rs 1 Lakh / PackGet Latest Price
Product Details:Minimum Order Quantity | 1 Pack |
Name Of Book | U.S.Pharmacopoeia : USP - NF - USB Flash Drive Version |
Author | USP |
Language | English |
Edition | ( USP-NF - USB Flash Drive Version ) |
Usage/Application | Pharma Industry |
Published By | USP |
Packaging Type | USB Flash Drive Version |
Book Name | U.S. Pharmacopoeia: USP-NF - USB Flash Drive Version: USP 41-NF 36 and Subsequent Editions |
Year | 2020 |
Material | USB Flash Drive Version |
System Requirements:
Operating Systems:
USP is aware of minor technical issues with the USP-NF English and Spanish USB drive format products. These issues are rare and most appear to be limited to systems running Windows 10. If you experience an "Access violation" error message while using the search function, please close the Lock Lizard application and restart. If you experience any other problems, please submit the webform.
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Approx. Rs 52,500 / SetGet Latest Price
Product Details:Minimum Order Quantity | 1 Set |
Name Of Book | Indian Pharmacopoeia 2022, 9th Edition, 4 Vols. Set |
Published By | IPC |
Book Name | Indian Pharmacopoeia 2022,9th Edition,4 Vols. Set |
Author | Govt. of India ( IPC ) |
Language | English |
Edition | 9th Edition 2022 |
ISBN | 1 |
Color | Orange |
Standard | Indian |
Year | 2022 |
Binding Type | Hard Cover - 4 Vols. Set |
Packaging Type | 4 Volumes Set |
Product Code | 1 |
Cover | Hard Cover |
Brand | Pharmaceutical Book |
Material | Pharmaceutical Book |
Country of Origin | Made in India |
Indian Pharmacopoeia 2022: Published By Indian Pharmacopoeia Commission (IPC)
Effective Date : 1st December 2022 (Tentative)
Salient Features:
◗ New Monographs: 92 APIs: 27 Dosage Forms (Chemicals): 33
◗ Vitamins, Minerals, Amino acids, Fatty Acids etc.: 21
◗ Biotechnology Derived Therapeutic products: 03
◗ Herbs & Herbal Products: 02
◗ Blood & Blood Related Products: 02
◗ Vaccines and Immunosera for human use: 04
◗ New General Chapters: 12
The Indian Pharmacopoeia (IP) is published by the Indian Pharmacopoeia Commission (IPC) on behalf of Ministry of Health & Family Welfare, Government of India to fulfil the requirements of the Drugs and Cosmetics Act 1940. IP prescribes the official standards for drugs produced and/or marketed in India and thus contributes in the control and assurance of the quality of the medicines. The standards of the IP are authoritative and legally enforceable. It intends to help in the licensing of manufacturing, inspection and distribution of medicines in our country.
IP 2022 contains a total of 92 new monographs including 60 Chemical, 21 Vitamins, Minerals, Amino acids, Fatty acids etc., 3 Biotechnology-derived Therapeutic Products, 4 Human Vaccines, 2 Blood and Blood Related Products, 2 Herbs and Herbal Related Products, and 7 Phytopharmaceutical Ingredient Category monographs. This has led to the total number of 3152 monographs in the current edition of IP. In additions, 12 new general chapters have also been introduced.
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Approx. Rs 63,000 / SetGet Latest Price
Product Details:Minimum Order Quantity | 1 Set |
Name Of Book | Japanese Pharmacopoeia, 18th Edition - English Version, ( 2 Vols Set ) |
Author | JP |
Language | English |
Edition | 18th Editiojn |
Usage/Application | Pharma Industry |
Published By | JP |
Packaging Type | Book |
Book Name | Japanese Pharmacopoeia, 18th Edition - English Version, ( 2 Vols Set ) |
Year | 2023 |
Material | Reference Pharma Book |
The Japanese Pharmacopoeia is the pharmaceutical standard that the Japanese Minister of Health, Labour and Welfare (MHLW) establishes to regulate the properties and quality of drugs.
As with other pharmacopoeias, the document is revised periodically. The 18th edition (JP18) came into effect on June 7, 2021. The text is originally prepared in Japanese and translated to English after the publication of the Japanese version. This usually is done within one year. According to the publication schedule, Supplement I to JP18 is to be published in December 2022 and Supplement II in 2024. It is planned that the 19th edition will be published in 2026.
Content of JP18 English Version
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Approx. Rs 49,500 / SetGet Latest Price
Product Details:Minimum Order Quantity | 1 Set |
Name Of Book | EP : European Pharmacopoeia (Ph. Eur.) 11th Edition, 2023 |
Author | EPC |
Language | English |
Edition | 11th Edition |
Published By | EPC |
Brand | Pharmaceutical Book - Main Volumes 11.0, Supplement 11.1, and Supplement 11.2 |
Book Name | European Pharmacopoeia (Ph. Eur.) 11th Edition, 2023 |
Color | Blue |
Standard | EPC |
Year | 2023 |
Packaging Type | 3 Volumes Set - Main Volumes 11.0, Supplement 11.1, and Supplement 11.2 |
Material | Pharmaceutical Book |
Available to order from July 2022 / Effective from 1 January 2023
The primary source for quality control standardsThe European Pharmacopoeia (Ph. Eur.) is the primary source of official quality standards for medicines and their ingredients in Europe. Ph. Eur. standards provide a scientic basis for the quality control of a product throughout its life cycle, supporting the pharmaceutical industry and healthcare systems.
As laid down in the Council of Europe Convention on the Elaboration of a European Pharmacopoeia and in European Union and national pharmaceutical legislation, these standards are legally binding. They become mandatory on the same date in all states parties to the convention.
The 11th Edition key facts and figures
Note that the 11th Edition print version will no longer contain change marks in revised and corrected texts.
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Approx. Rs 2,065 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Edition | 1st Edition |
Published By | PharmaMed Press/BSP Books |
Color | White and Blue |
Year | Rpt. 2023 |
Language | English |
Author | Subba Rao Chaganti |
Pages | 619 pages |
Packaging Type | Single Book |
Product Code | 9789388305440 |
Name Of Book | Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing |
Brand | Reference Book - Pharmaceutical |
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands.
Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands.
Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.
About the Author:
Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational sectors.
He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty.
Here is a list of his publications:
Books Published:
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Approx. Rs 93,600 / SetGet Latest Price
Product Details:Minimum Order Quantity | 1 Set |
Name Of Book | British Pharmacopeia 2023 |
Author | MHRA |
Language | English |
Edition | 2023 |
Published By | TSO |
Brand | Pharmaceutical Book |
Color | Maroon |
Year | 2023 |
Packaging Type | Box Packing ( 6 Hardback Volumes, Download, Online Access ) |
Updated annually, the British Pharmacopoeia (BP) is the only comprehensive collection of authoritative official standards for UK pharmaceutical substances and medicinal products.
It includes approximately 4,000 monographs which are legally enforced by the Human Medicines Regulations 2012. Where a BP monograph exists, medicinal products or active pharmaceutical ingredients sold or supplied in the UK must comply with the relevant monograph.
All monographs and requirements of the European Pharmacopoeia (Ph. Eur.) are reproduced in the BP, making the BP a convenient and fully comprehensive set of standards that can be used across Europe and beyond.
New for the BP 2023The BP 2023 supersedes the BP 2022 and becomes legally effective on 1 January 2023. This edition incorporates new monographs from both the BP and Ph. Eur. along with a significant number of revised monographs.
Monographs and content:Ensure you get the best value access to the information you need. Choose from a range of flexible licences and formats - including full online and offline access.
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Approx. Rs 715 / PieceGet Latest Price
Product Details:Minimum Order Quantity | 1 Piece |
Country of Origin | Made in India |
Published By | Pharmaceutical Marketing in India: For Today and Tomorrow |
Year | Rpt. 2022 |
Packaging Type | Single Book |
Product Code | 9789387593855 |
Name Of Book | Pharmaceutical Marketing in India: For Today and Tomorrow |
Brand | Reference Book - Pharmaceutical |
Color | White & Red |
Edition | 1st Edition |
Pages | 666 pages |
Language | English |
Author | Subba Rao Chaganti |
Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy-seven cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in today’s declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
About the Author:
Subba Rao Chaganti, has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience covers domestic and international marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a course on Marketing at the School of Management, Jawaharlal Nehru Technological University (JNTU), Hyderabad as a visiting faculty.
Here is a list of his publications:
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